On-Page and Off-Page SEO - Keys to Search Engine's Optimization.

Hello guys Rohit Mathpal here and today I will be talking about why On-Page SEO and Off-Page SEO are the keys to the Search Engine's Optimization.

If you want to rank higher in the search engines and increase your SERP (Search Engine Result Pages), you will need to know how to do both On-Page SEO and Off-Page SEO. Now before I even continue let me tell you that both parts of SEO are easy to understand and easy to apply.

Do you know what On-Page SEO and Off-Page SEO is?

What is On-Page SEO?

In simple terms, On-Page SEO is everything related to the optimization you do directly inside your website. That optimization could be related to Text, Pictures, Videos, and all the HTML Markup you use on your Website like Meta Tags and H1 Tags on Header and Footer, internal linking etc.

Some On-Page SEO factors that I recommend you.

1. Title Tag
2. Meta Tag Description
3. H1 and H2, H3 tags
4. Bold and Italic Text
5. Image Name and Alt Text
6. Keyword Ratio inside your body

7. Internal Linking.
8. Friendly URLs

You will need to first do your Keyword Research and then apply your keywords inside these  different On-Page SEO factors.

Now even that I have proved myself several times over that anyone can accomplish page number one in Google just by doing Off-Page SEO (Link Building), On-Page SEO is still really important not because the search engines but mainly because your visitors.

That’s why I have always said that you should never optimize the URLs just because the Search Engines.

What is Off-Page SEO?

Off-Page SEO is just merely the creation of links and in general the more links you create the better for your website. However don't forget about the quality of the link. A link should be coming from the White House Website, Good Page Rank and Relevant Site will be more important than a link from your another Website.

Now have in mind that these links are going to be created in websites that are outside your power.

For instance you could create links by just:

1) Visiting blogs and commenting in them. (blog Commenting)

2) Visiting forums and becoming active members. ( Forum Posting)

3) Visiting Article Directories and submitting your articles. ( Article Submission)

4) Visiting Web Directories and inserting your website inside them. (Directory Submission)

5) Q and A Posting with Your Website Link.

6) Profile Creation on Different Social Sites.

7) Social Bookmarking.

There are going to be several other ways that you can create links but what you need to keep in mind for right now is the most links you have pointed to your site the better.

Also you need to know that links coming from Government Sites (.gov sites) and Educational Sites (.edu sites), but those kind of links are normally really difficult to get.

Before finishing this post let me give you some quick SEO Factors to rank better on the search engines.

These factors are going to help you to know when to apply On-Page SEO and Off-Page SEO.

So here we go, if your keywords are:

1) Low Traffic and Low Targeted: you can accomplish Page Number One in the Search Engines by doing only On-Page SEO.

2) Medium Traffic and Medium Targeted: you can accomplish Page Number One in the Search Engines by doing both On-Page and Off-Page SEO. But you can also accomplish results only with Off-Page SEO alone.

3) High Traffic and High Targeted: you can accomplish Page Number One in the Search Engines by doing both On-Page and Off-Page SEO. Inside this kind of competitiveness, you will need to do a serious link building campaign to outrank your competitors.

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