Google Venice updated and has buried the information in a long list of algorithm changes. In reality Venice is a really major changes to how they show result and one that probably took a huge amount of work.
Improvements to ranking for local search results. [launch codename “Venice”] This
improvement improves the triggering of Local Universal results by relying more on the
ranking of our main search results as a signal.
If you search for “plumbers” the organic results will now show you organic results related to your location rather than just general results for that keyword. This has never been the case before on Google (outside of the Google Local & Places results).
This means that every site offering a geographical service needs to have a geographical SEO strategy. If you don’t then sites with a more relevant geographical page will rank higher than you for generic keywords.
The screenshot was taken from a search for “plumbers” in Google Chrome incognito. Normally only a search for “plumbers in leeds” would bring up results like this. View the image:-
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this update is very helpful fol local marketing..the percentage of getting useful information is increased .local seo marketing
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